“Attitude is determined by the individual’s beliefs about outcomes or attributes of performing the
behavior (behavioral beliefs), weighted by evaluations of those outcomes or attributes. Thus, a person who
holds strong beliefs that positively valued outcomes will result from performing the behavior will have a
positive attitude toward the behavior. Conversely, a person who holds strong beliefs that negatively valued
outcomes will result from the behavior will have a negative attitude.” Attitude concept can be viewed from
these three dimensions. Each one of these dimensions has different features to bring out language attitude
results. Accordingly, the attitude concept has three components i.e., behavioral, cognitive and affective.
These three attitudinal aspects are based on the three theoretical approaches of behaviorism, cognitivism and
humanism respectively