You and your group work for beverex, a company that produces soft drink. Beverex is about to launch a new product clled sween-up, a kind of chocolate sode that will be marketed to children.the fomula for this soda contais 50% more sugar than other drink, because market research shows that children ages 5-12 prefer very sweet drink and chocolate flavor. The advertising will feature sweetie bear, a cute cartoon bear that chidren like.
Beverex has not been very successful in the last few years. Sales are down, and many workers have lost their jobs. Old people are the main buyers of its other drinks, and they buy far fewer drinks than youger people. Other companies have produced drink for teenager, but they haven’t yet marketed a special soda for children . if sweeten-up is successfut,it will save your company.
There is one big problem. Lately,many people are criticizing soft drink companies. They say that eating and drinking too much suger is harmful to chidren’s health. In your country, over 70% elementary school children have problems with their teeth, 30% of children are overweight.people are concerned because this soda contains so much suger.