“Offering reasonably priced quality food, served quickly, in attractive, clean surroundings.”
Today in the U.S., Burger King uses “commitments” to guide its business, in addition to that original mission statement. Specifically, the Burger King commitment is:
“Our commitment to premium ingredients, signature recipes, and family-friendly dining experiences is what has defined our brand for more than 50 successful years.”
Burger King corporate further defines the commitments that guide its daily business operations in its corporate governance documents: