They are intended to:
• Address the challenges and exploit the opportunities outlined in Section 7
• Highlight the key Visitor Economy Board priorities from Section 8
• Reflect priorities and plans of partners
• Maximise the City Region’s performance against targets in Table 1, page 9
Successful visitor destinations are rarely created by chance. They are usually
the product of:
• The development and management of the destination including public and
private investment in the product, the quality of the visitor experience and
access to that experience
• Innovative and sustained marketing of that offer
• Staging major events
• Developing a successful business tourism offer
This maximises use of capacity and resources and creates a balanced Visitor
Economy. This section outlines intended activity in each of these areas.