1. Diversified product portfolio. Honda unlike many other automotive companies does not focus only on selling vehicles. It is the largest producer of the engines and motorcycles as well. Therefore, the company is not as susceptible as its competitors are to market cycles or technology disruptions.
2. Strong brand image. Honda has a reputation for producing the best quality engines around the world. The company’s brand was the 21st most valuable brand in the world valued at $17 billion and was only behind Toyota, Mercedes-Benz and BMW, according to Interbrand.
3. Motorcycle market share in Asia. In 2012, Honda sold 80.5% of its motorcycles in Asia, the market that has greatest growth potential. Having the largest motorcycle market share, Honda is well positioned to compete with other companies for the sales and profits.
4. Honda is the sixth largest automobile manufacturer in the world selling cars in over a 100 countries
5. Excellent branding, advertising and after sales servicing
6. Honda has over 180,000 employees globally
7. Production System that is refined over the years along with High and powerful research and development R&D
8. High brand equity and brand loyalty amongst customers
9. Strong presence in motorsports like F1
10. Eco-friendly Honda Prius enhanced the brand image