Communication
Although critics claim that Facebook isolates people from one another by putting users behind a computer screen, a 2011 article in Psychology Today explains that Facebook allows members to quickly and efficiently exchange information they once held private. For business users, this open communication channel means that customers can ask questions they may feel uncomfortable asking in person or even over the phone. In addition, the nearly real-time communication facilities available on Facebook allow business owners to provide customer service and answer sales questions directly though the social networking service.