“The process of meaningful learning from
multimedia involves five cognitive processes:
selecting words, selecting images, organizing
words, organizing images, and integrating”
(Mayer, 2003, p. 304). The model suggests
that when a learner engages in a multimedia
presentation, information is presented as either
words or pictures. The next step in the model is
sensory memory, in which the words, figures,
animations, narration, and sounds impinge the
eyes and ears of learners, who then selectively
store the information in working memory.
If the information is organized in working
memory by the learner coherently representing
sounds and images and connecting it with prior
knowledge, an “integrated learning outcome”
results (Mayer, 2003, p. 304).