Individuals share the intuitions with others, engaging in collective
interpreting what facilitates collective understandings (Zietsma et al.
2002). In DFE the owner of the idea talked to the person in charge of
finance. In the interview the second person expressed: “He discussed
the idea with me. At the beginning we did not agree, since the
process seemed to be costly. Over time, we agreed the project was
important but difficult to implement because adapting the plant
could be expensive” (Personal communication, october, 2010).
Language plays a fundamental role in interpreting (Crossan et al.
1999). At the beginning, based on their established cognitive maps,
the same idea may evoke different meanings for different people
(Walsh, 1988). Language helps to solve differences.
Individuals share the intuitions with others, engaging in collective
interpreting what facilitates collective understandings (Zietsma et al.
2002). In DFE the owner of the idea talked to the person in charge of
finance. In the interview the second person expressed: “He discussed
the idea with me. At the beginning we did not agree, since the
process seemed to be costly. Over time, we agreed the project was
important but difficult to implement because adapting the plant
could be expensive” (Personal communication, october, 2010).
Language plays a fundamental role in interpreting (Crossan et al.
1999). At the beginning, based on their established cognitive maps,
the same idea may evoke different meanings for different people
(Walsh, 1988). Language helps to solve differences.
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