Within 24 hours of being challenged, participants have to record a video of themselves in continuous footage. First, they are to announce their acceptance of the challenge followed by pouring ice into a bucket of water. Then, the bucket is to be lifted and poured over the participant's head. Then the participant can call out a challenge to other people.
Whether people choose to donate, perform the challenge, or do both varies. In one version of the challenge, the participant is expected to donate $10 if they have poured the ice water over their head or donate $100 if they have not.[24] In another version, dumping the ice water over the participant's head is done in lieu of any donation, which has led to some criticisms of the challenge being a form of "slacktivism".[25] Individual videos have included the participant saying that they will be making a donation along with performing the challenge.
Within 24 hours of being challenged, participants have to record a video of themselves in continuous footage. First, they are to announce their acceptance of the challenge followed by pouring ice into a bucket of water. Then, the bucket is to be lifted and poured over the participant's head. Then the participant can call out a challenge to other people.
Whether people choose to donate, perform the challenge, or do both varies. In one version of the challenge, the participant is expected to donate $10 if they have poured the ice water over their head or donate $100 if they have not.[24] In another version, dumping the ice water over the participant's head is done in lieu of any donation, which has led to some criticisms of the challenge being a form of "slacktivism".[25] Individual videos have included the participant saying that they will be making a donation along with performing the challenge.
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