Gainsharing has a simple, but essential purpose. To involve staff in helping to improve our business." - Barry Turley, former CEO The Yellow Bus Company. There were many changes introduced in the Yellow Bus Company as a direct result of Gainsharing. They were so successful that in late 1998 the company was sold to an international company, Stagecoach, for a sum in excess of one hundred and ten million dollars. Not bad for a company that a few years before had been losing nearly a million dollars a week! (GainSharing Online, 2004).