Founded in Switzerland in 1918 by George Schaeren, Mido is today based in the town of Le Locle, in the heart of the Swiss Jura mountains. The name Mido comes from the Spanish "Yo mido", I measure.
Timelessness is the mark of true design.
Mido′s philosophy is to combine timeless design with functionality rather than following fashion trends. True design outlives all fashion trends. The objective is to create timepieces made of high quality materials, endowed with precise movements and offering outstanding water-resistance in order to last a long time.
Timelessness is the hallmark of its image, which aims to be clean-cut and refined. Mido’s philosophy is to combine timeless design with functionality rather than following fashion; to outlive all passing trends and to make Mido watches a product to be passed on to future generations. The objective is to create timepieces in high-quality materials, endowed with high-precision movements and offering exceptional water-resistance, in the spirit of sustainable development.
As a specialist in mechanical watches, Mido offers a variety of models with designs ranging from retro to contemporary, and from classic to innovative. They all meet the brand’s five strategic criteria: the Swiss-made label; a distinctive identity; a high-precision, high-quality mechanical movement; superior water-resistance, and excellent value for money.
The watches are sold through 2000 authorized retailers in 50 countries around the world.