5.Discussion and implications
5.1 . Academic implications
The following implications emerge from test results. First, export manager's attitudes toward exports are decisive for EE level .This study measures these attitudes through managerial export commitment - namely, management willingness to allot human , financial , and managerial resources to its export activity. This managerial export commitment directly and positively affects EE level , confirming H1. This relationship may of derive from a reduction in perceived export risks and barriers because of managerial export commitment.