Theoretically, the legal can either limit or even fore close entry to industries. As the
Vietnamese Government’s issuance of Circular No.06/2006/TT-BYT cosmet i c
companies can freely import the cosmetic products into Vietnam. And the cosmetic
importers need to produce the original testing certificates for the imported cosmetics.
The certificate must be issued by the producer. And these companies are requested to
be responsible for their products’quality. Furthermore, with the reducti on of tax and
tariff f rom 50 percent to 20-30 percent, the gate to the Vietnamese cosmetic market is
opening wider. However, the cosmetic advertisement must follow strict control of the
Ministry of Culture and Information. The cosmetic companies need to pass the
Ministry’s requirement to advertise their cosmetic products. Though, the procedure is
similar to other countries and does not require any higher standards in Vietnam.
Therefore, it would be no problem for cosmetic companies who pass the standard of
thei rown countries to introduce products in Vietnam. Conclusively, the legal aspect is
becoming less strict to the foreign cosmetic products. And it can be considered as a
favorable factor to foreign cosmetic companies.
6.1.3 Cultural factor
6.1.3 Cultural factor