II. TRAVEL AGENCY
Known as retailer, travel reseller
- A business that retails products and services (package tours) to customers on behalf of the third party travel suppliers
- Act as the shop front of the travel industry, dealing directly with consumers
- A supplier of information, a travel planner, a booking and ticketing agent
- Resell trips from domestic, inbound and outbound operators
- A commissioned agent/ an authorized representative
- Earn commission, override commission, markup
- Four types of agencies: full service travel agency, corporate travel agency, in-house travel agency (in-plant agency) and online travel agency (OTA)