having sound social policies makes good business sense and has its own inherent
paybacks. Good CSR policies are evident within the large hotel chains, particular those
with a strong brand and a good reputation to maintain. 23 Furthermore, the value of a
skilled and happy workforce – their most important asset – is recognized and promoted. 24
However, the sector may be perceived to be remarkably modest in publicizing the way in
which it engages with and supports its employees, and therefore a significant number of
positive CSR initiatives remain uncelebrated.
Having said that the hotel sector has attracted its fair share of negative comment over
the past few years, suggesting that it lags behind other sectors in the adoption of CSR
practices and in deployment of social policies and codes of conduct. 25 26 Furthermore,
many stakeholders have suggested that promotion of CSR practice by the international
hotel chains is more about PR than CSR. Although CSR frameworks exist, concern has
been expressed by the unions 27 that they do not consistently deliver good practice at the
hotel level. This may be a reflection of systemic failures (as some campaign groups might
suggest 28) or more likely inevitable deviations from the norm. Pragmatism suggests that
there will always be physical and practical limitations to ensuring good CSR practise
across large organizations.
having sound social policies makes good business sense and has its own inherentpaybacks. Good CSR policies are evident within the large hotel chains, particular thosewith a strong brand and a good reputation to maintain. 23 Furthermore, the value of askilled and happy workforce – their most important asset – is recognized and promoted. 24However, the sector may be perceived to be remarkably modest in publicizing the way inwhich it engages with and supports its employees, and therefore a significant number ofpositive CSR initiatives remain uncelebrated.Having said that the hotel sector has attracted its fair share of negative comment overthe past few years, suggesting that it lags behind other sectors in the adoption of CSRpractices and in deployment of social policies and codes of conduct. 25 26 Furthermore,many stakeholders have suggested that promotion of CSR practice by the internationalhotel chains is more about PR than CSR. Although CSR frameworks exist, concern hasbeen expressed by the unions 27 that they do not consistently deliver good practice at thehotel level. This may be a reflection of systemic failures (as some campaign groups mightsuggest 28) or more likely inevitable deviations from the norm. Pragmatism suggests thatthere will always be physical and practical limitations to ensuring good CSR practiseacross large organizations.
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