2012
Starwood Preferred Guest® launches richest elite traveler benefits in history for global mega travelers – this small, but powerful, group drives 30% of the company’s profit. The more SPG members stay, the more choices are available and the more personalized the benefits become with standouts like lifetime status, first-of-its-kind 24-hour check-in and a dedicated Starwood ambassador who provides one-on-one service to uniquely tailor the guest experience.
The highly anticipated St. Regis Bal Harbour Resort & Residences opens in the affluent Florida enclave of Bal Harbour. In just five years the brand nearly tripled its global portfolio and plans to continue that dynamic growth with the upcoming openings of The St. Regis Doha, The St. Regis Saadiyat Island Resort in Abu Dhabi and The St. Regis Mauritius Resort, in addition to the debut of the newly renovated St. Regis Aspen Resort this year.