Fruits and vegetables contain many essential nutrients for health. They also have few calories, plenty of fiber, and plant sterols that have been proven effective against heart disease. The National Institute of Health has published studies on why fruit and vegetable consumption is low, with cost ranking highest among reasons. Additionally, many people are unsure of how to incorporate fruits and vegetables into their busy lifestyle. There are ways to eat more fruits and vegetables daily starting with knowing how to shop to finding to creative ways to incorporate into each meal.