HTML stands for HyperText Markup Language, and it’s the foundation of
documents on the web. HTML tags tell browsers how to present content. HTML
tags are in the brackets that look like arrows: < >
A good digital copywriter will also be able to use basic HTML to layout copy,
knowing that it is the appearance of the page that will get his words read. It
should be easy for users to skip and skim the copy, and it should be easy for
them to find the parts that are most relevant to them.