Conclusion
As we are very interested in this topic of mobile phone carrier industry, we decided to pursue this topic and we started with finding many articles and reading material to write up our literature review and we then found 2 theories that we think it can be linked with this project which was the marketing mix 4P’s and the buying decision process - five stage model. We then distributed out questionnaire to 103 students and in return received back from 103 students. Our major findings suggested that the factor that college students purchase cosmetic was that they are already in to the idea of buying but they want to try out more products and explore new items even further, moreover it also important to note that another factor that helps to decide is the actual product and packaging as it is a very important factor for students as it has shown a very high mean from our results.