Sy Lerner (Seymour Cassel) is the quintessential movie producer when he makes a bet that he can take any kid off the street and turn him into a superstar overnight using the universal language of the festival: hype. He meets Frank Rhinoslavsky (Francesco Quinn) and turns him into 'Frank Rhino, one of the hottest screenwriters to hit Cannes since Faulkner and Hemingway.' It's not long before celebrities and producers are lining up to meet this hot young star.