Internet shopping represents an area of dramatic growth, with global on-line sales soaring by 211% between 2003 and 2008, to reach a value of US$253 billion. This growth has been driven by factors such as demand for convenience, technological progress and the search for choice and value for money. In a cash-rich, time-poor society, consumers are increasingly spending leisure time browsing on-line, where they can shop while multitasking or during work breaks. Furthermore, product ranges are much wider on-line, as options are not limited to what can fit on shop shelves.
As well as putting more power in the hands of consumers, allowing them to compare products from different sellers for the best price and make informed decisions, at any time of the day or night, the growth of Internet shopping has also been beneficial to sellers. It allows them to keep track of their shoppers’ browsing history, in order to market products better to potential buyers, and saves on the costs of running a physical outlet. It also allows sellers more flexibility: they are not confined to limited shelf space and can change or add inventory and prices more easily. Indeed, faced with the threat of reduced traffic, as a result of e-commerce growth, bricks- and-mortar retailers are increasingly offering on-line services to complement their physical store networks
Meanwhile, figure presents that Asia Pacific is expected to drive online hotel booking quickest rise worldwide in online hotel booking in 2014 to 2018. Thailand market, the online hotel sales will rapid growth almost 10 percent by 2018.