How well do you know your target market? How well do you understand their
information needs? Can you articulate what your customers and potential
customers need as opposed to what you offer? Are there groups to whom you
should be “selling” who are not now “buying” your services? Are there ways to
segment your market so that you can offer highly specialized products and
services to various groups, reflecting their business priorities? What kind of
products should be offered to a broad base of users? Answering these questions
will help you define your target market.