In 1992, the product expanded to international markets: Hungary and Slovenia.It entered the United States via California in 1997 and the Middle East in 2000.In 2008, Forbes magazine listed both Chaleo and Mateschitz as the 250th richest people in the world with an estimated net worth of $4 billion.
Red Bull is headquartered in Fuschl am See, an Austrian village of 1500 inhabitants near Salzburg. The building sports no logo and is heavily guarded. The company does not grant any interviews.