Research Aim
This research proposes to investigate types and characteristics
of household products, focusing in particular on visual
appearance, that is, on those qualities that evoke consumer
pleasure through simply the look of the product. The purpose
of focusing on the household is that, just as Csikszentmihalyi
and Rochberg-Halton (1981) suggests, ‘household objects’ are
crucial for experiencing pleasure in the home and represent the
endogenous being of the owners. These objects are the ones
most involved in creating the owner’s identity and in making
him or her feel happy. Furthermore, the emphasis on visual