The iGens with content. The iGeneration is constantly stimulated - and inundated - with content from multiple sources. They're scrolling through news feeds, photos, and videos at rapid speeds. Brands must produce content that excites and ignites engagement to reach these digital natives. During focus groups, iGens suggested colleges and universities should include more interactive features in emails, such as video and photos, to make them more effective. Focus groups also found that iGens want more robust content and better designed websites. this is a visual generation. That's why almost 50 of iGens who participated in the 2014 MMNPL survey turn to YouTube to learn about new products, compared to only 25 who read emails from brands. the iGen is living life online, and web design and content plays amajor role in impacting brand decisions.