The data that we want to keep about each entity within an entity type is contained in attributes. An attribute is some quality about the entities that we are interested in and want to hold on the database. In fact we store the value of the attributes on the database. Each entity within the entity type will have the same set of attributes, but in general different attribute values. For example the value of the attribute ADDRESS for a customer J. Smith in a CUSTOMER entity type might be '10 Downing St., London' whereas the value of the attribute 'address' for another customer J. Major might be '22 Railway Cuttings, Cheam'.