The purposes of this study were to identify about trend setting of the Lily camera that it includes product overview, perceived problems, perceived solution, projected change, projected behavioral influence, and projected future product development. In order to understand a trend and a fad in the current marketing world. This paper will show how to research and discover a trend that clearly show the existence of a longer lifecycle. Moreover, a trend has the potential to change or influence consumer behavior and perception. Then, it is considerable for business to focus on the developing solutions and the future needs. Therefore, this report will show all of the ways to conduct research in the technological industry.