Eating is a sensuous experience; to be a truly sensory delight it must fire on all cylinders, not just one. How it looks, smells, tastes, the atmosphere of where you are, who you’re with -- all these things affect how you enjoy the food. The definition of food presentation in the dictionary is: “the art of modifying, processing, arranging, or decorating food to enhance its aesthetic appeal.”
Our first experience of food is usually how it looks, then how it smells and lastly how it tastes.