Many executives perceive that sharing more information equates
with better communications. “We have a client now that is building an international organization, and the issue is how do you reach
all the employees and get the messages out,” says Ovaitt. “The top
people say there is no communication problem. They say they get
a lot of e-mail, so they assume everyone else is, so communication
is fine. No matter how many best practices about good communications there are out there, it’s like every generation of managers
has to learn it all over again.”
With the sharing of information, two common problems can
occur:
1. No action is requested or required by the executive or group
sharing the information. Hence, nothing happens.
2. There is no obvious end benefit for anyone but the sender.
That is, the recipient of the information has no reason to do
anything about the information being shared.