2. Dominance and Priority
These two principles are together because they are strongly linked. They both have a lot to do with the user experience because a lack of priority and element dominance can be confusing. The dominance level is the one which prioritizes the importance of different elements, such as menu, logo, content or footer. Sure, this is also done by playing with the font and size, but let’s go a bit deeper and see what dominance and priority mean.
There are three main levels of priority. We have the headline or call to action, which comes as a primary element; then we have the secondary elements like images needed to make a point or, most of the time, the navigation. They are obviously not the most important element of a website, but you can’t do it without them either. The tertiary elements are information like footer links, meta information on blogs or different elements, and a website can most of the time exist without them. However, they are used frquently because they complete the design in different ways, either by offering more information, or by completing the layout with some elements.