. Resources: Operating a social networking site
requires time and effort to maintain user engagement
and subsequent return. According to Greystone.net,
two-thirds of surveyed hospitals have not developed
a plan on how to use their existing social networking
sites; 70 percent of hospitals surveyed have less than
four people devoted to social networking. Even as
organizations face daunting challenges to maintain
bottom lines and access capital cost-effectively for
growth and innovation, the investment in social
networking as a core communication channel is
an expensive but unavoidable necessity. In most
organizations, it likely will be added to traditional
budgets for connectivity and communications.