The objective of this paper is to focus on the roles that the hoteliers can perform in the preservation of the natural environment by incorporating various green practices into their operations. A latent objective is to highlight how green marketing is seen within CSR in the hotel industry as a way to protect the environment. This study will be beneficial mainly to the hoteliers as the discussion provides some insights about the importance and ways to perform green practices in their daily operations which could also serve as a tool to implement their CSR initiatives. Besides that, knowing the challenges of this concept will also help them in strategizing their marketing tactics to target the green market. As this paper also discusses the challenges and various environmental protection policies enacted by the Malaysian government, it helps the hoteliers to understand their roles and duties as corporate citizens and the necessity to comply with the laws. Further, it also alerts the reader that the Malaysian policies have certain substantial elements which are in line with all other industrializing countries and may deliver richer and more reliable input to policy formulation.