message strategy
at this point, you are focused on the content of your communications, not the ultimate slogans, scripts, or headlines. That comes later. What those developing your creative strategies need to know first is what responses you want from your target audience. In our social marketing model, you've already done the hard work here and can simply fill in the blanks to the following by refining and elaborating on campaign objectives earlier in Step4 and referencing barriers,benefits,and your competition from Step5. Bullet point are usually adequate.