Flynn and Flynn (1994) declared that nearly everyone agreed on the basic
elements of successful shows, such as servicing the exhibitors and boosting the
number of attendees. Flynn and Flynn (1995b) further declared that the most
important things an exhibition management operation could do were to (a) satisfy
customers, (b) provide employees with jobs, and (c) make money. To make customers
or workers happy, a money-making business was a must.