4- TheoreticalResearchFramework
In this study, according to Figure1, the effect of independent variable of social factors on the dependent variable of traits of the purchased cars has been studied. The independent variable of social factors has dimension of reference group, family role and social status. Moreover, the dependent variable consisted of car safety, consumption, prices, models and colors. Many factors, including cultural, social, personal and psychological factors influence selecting traits of the purchased car. In the present study the effects of social factors have been investigated