But we don’t just try out anything. If society needs the
technology, then that’s where we want to be. We’ve been
very consistent in this regard.”
The philosophy seems to be working. For the nine months
leading to the end of September 2014, Canon’s net profit
was up 12%, and the company is on its way to its second
consecutive year of sales and profit gains. Supported by
Canon’s B2B business, office multifunction devices have
enjoyed steady demand even as economic volatility affected
sales of consumer products. Mitarai takes the results as
a sign that the company’s fortunes are again on a solid
growth path following the challenging years in the wake of
the global financial crisis.
“After the Lehman crisis, Canon continued to have new
products—very sound and strong new products—and
we also conducted cost-reduction measures across the
board,” Mitarai says. “During those bad times, although
our sales were not increasing, we were able to maintain a
growth trend for our profits, and I think this fiscal year will
continue this trend.”
But we don’t just try out anything. If society needs the
technology, then that’s where we want to be. We’ve been
very consistent in this regard.”
The philosophy seems to be working. For the nine months
leading to the end of September 2014, Canon’s net profit
was up 12%, and the company is on its way to its second
consecutive year of sales and profit gains. Supported by
Canon’s B2B business, office multifunction devices have
enjoyed steady demand even as economic volatility affected
sales of consumer products. Mitarai takes the results as
a sign that the company’s fortunes are again on a solid
growth path following the challenging years in the wake of
the global financial crisis.
“After the Lehman crisis, Canon continued to have new
products—very sound and strong new products—and
we also conducted cost-reduction measures across the
board,” Mitarai says. “During those bad times, although
our sales were not increasing, we were able to maintain a
growth trend for our profits, and I think this fiscal year will
continue this trend.”
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