Running a Facebook shop can let Asos’s products be more widely spread with the function that consumers share items on their walls and let all of their friends know about Asos, consequently enhancing this brand’s popularity. Moreover, Asos can know which items are popular by simply collecting the number of “likes” and can communicate with consumers by responding to their complaints and comments. Another fact is that if 10 to 15 percent of consumers in developing countries go through social networking sites such as Facebook, then Asos will have promising consumer growth