Our History
Founded in 1973 in Hales Corners, Wisconsin, Wheel & Sprocket began as a small, local bike shop with big dreams. Chris Kegel started out as a bicycle mechanic just two weeks after the store first opened and since then has worked in every position in the company from the bottom-up. He eventually became a partner in the business and by 1989, became the sole owner and president. Today our Wheel & Sprocket brand has extended its reach to four stores in the Metro-Milwaukee area, two in the Fox Valley, and our first store south of the border, in Evanston, IL. Even after 40 years, Wheel & Sprocket is family owned and operated by those who have a passion for cycling.