I represent the four dimensions of this framework inExhibit 7. The factors that motivate customers to participate in sustainability would determine the level of their participation in sustainable supply chain processes, which in turn would determine the level and the type of the outcomes of sustainable customer involvement. By the same token, the strategies that firms can adopt for managing customer involvement would moderate the level, type, and outcomes of customer involvement. In this vein, future research could investigate each of the four dimensions in
more depth and the interactions among them, namely, factors motivating customer involvement, degree of customer involvement, management strategies of customer involvement,and outcomes of customer involvement. Specifically, future research can be directed toward the following issues