. Use the active voice. When describing a situation or making a request, make sure to choose the active voice, rather than the passive voice.
The passive voice can make your writing ambiguous or impersonal. In addition, the active voice is more streamlined and straight to the point.
For example:
Passive: The sunglasses are not designed or manufactured with attention to their durability.
Active: Your company designs and manufactures sunglasses without attention to their durability.