Since the launch of the project in 2009, Accor has called on experts in reforestation: Kinomé until 2012 and Pur Projet now.
For the launch of its new sustainable development strategy-PLANET 21-, Accor has forged a partnership with Pur Projet, an organization created by Tristan Lecomte dedicated to combatting climate change through reforestation and forest conservation projects carried out by local communities. Tristan Lecomte is also the founder of Alter Eco, an organization that has helped to extend the use of fair trade products.
Pur Projet will support the development of Plant for the Planet by integrating it more comprehensively into Accor business and by playing an active role at the local level. The objective is to have a reforestation project in Accor main operating countries.