Charles Hoiden (art deco, designer, 1875-1960)
The architecture of Charles Hoiden exemplifies the pragmatic compromise that was British Art Deco.
Included in Hoiden’s early career was as an assistant to Charles Robert Ashbee.
After the First World War he became a member of the Design in Industries Association, through which he met Frank Pick who commissioned him to build new facades for existing London Underground stations and for new stations on the extended Northern Line.
He traveled with Pick throughout Northern Europe and his work on the new stations on the Piccadilly Line established a brick-built, modern house style for the Underground which echoed the work of architects in Holland such as Dudok.
From 1931, Holden was involved in the scheme to centralise the London University, the most prominent monument of which is the University’s Senate House in Bloomsbury.