Enhance cultural and moral sensitivity to the human life cycle;
• Defuse stereotypes through public education and studies of the health of older
persons;
• Reconceptualise or humanise the concepts of productivity;
• Enhance societal productivity through investments in science and technology,
particularly in health and education;
12
1. Introduction – Productive Ageing: Conditions and Opportunities
• Enhance individual productivity through national planning and through wrestling
in a meaningful way with the setting of priorities;
• Increase disability-free life expectancy through health promotion and disease
prevention;
• Alter work conditions and work tasks, and look for new work forms;
• Break down the ironclad compartments of education for the young, work for the
middle-aged and retirement for the old;
• Examine the notion of separating income from work itself and support activities
that are equivalent in socio-economic value to agreed-upon examples of
productivity;
• Value and use wisdom;
• Look at the role of family in strengthening productivity;
• Share our technological success with everyone;
• Convert management thinking about retirees and other workers;
• Recognise that health and productivity are interacting conditions. The unproductive
human is at higher risk of illness and economic dependency and the sick
person is limited in productivity, and is therefore at higher risk of dependency