Discussion Questions
1. Do you agree with Sinega that will be more effective at telling the corporate story to customers if they are treated as “ambassadors”?
2. What should a CEO earn? Was Sinegai underpaid at Costco? Why or why not?
3. Have you ever been involved with an organization where the CEO had a strong (or weak) presence? What was the impact of having regular interaction (or a lack of interaction) with this individual?
4. Do you think that Costco is too generous to employees an not generous enough to stockholders?
5. Do you think Costco’s pay and benefits policies and strategy of hiring from within are mostly helpful harmful to the bottom line?
6. Have you ever been part of a group or organization that had its own version of a “salmon” story? If so, what was the impact of this story?