There has been strong growth across the pet pets are playing a more important role in peoples' lives. Pets are a source of love and comfort that many people desire. In this fast paced society more people focus on their careers and less on having children or are waiting until later in life to have them. Pets are taking the place of children their owners are generally referred to as "pet parents Also, as the baby boomer generation ages, pets are filling the gap left by departing children,
Bob Vetere, American Pet Products Manufacturers Association COO and Managing Director said: