The modern market is highly competitive in nature. The consumer is the king in the
market. The importance gained by the individual consumer in the present market compel the
marketers to look the buying habits, preferences, taste, like and dislikes of consumers and
accordingly they need to revise its policies and marketing mix.
While purchase of cosmetic product, the consumers are found more quality conscious
preferred to purchase ayurvedic products, they wait for the brand during non- availability,
become emerging as important source of information and inspite of impact of other factors, the
actual brand decision is taken by themselves.