A goal can be very simply defined as an end towards which some efforts
are directed. In a game of Soccer, each team tries to push the ball into the opponent’s goal area in a team effort. Similarly, in organisations the goal is to achieve a predetermined target, by determining the objectives to achieve the desired results. A goal is not an objective or a mission statement. Very often Goals, Objectives and Missions are mixed up leading to confusion. Goals are specific and always measurable, missions are a statement of intent and objectives are of a strategic nature.