This is one of Coca-Cola’s most iconic adverts. The illustration of a bikini clad girl apparently accepting a bottle of coke from a male captured the mood and possibilities of post war America. But it has an obvious sexual undertone, hinting at the possibility of what else the girl may be saying yes to, suggesting that buying this product could provide the consumer with more than just a drink, but a lifestyle too (one which before 1946 would not have been possible).
It appeals to our need to belong, buying Coca-Cola will help you fit in, bring you friendship, make you more attractive etc. We don’t actually need this product, but the advertisement helps us think that if we do buy it then we could be like the people it depicts.