“Now everyone can fly” according from this AirAsia slogan we can see that low price is the biggest selling point of AirAsia. Customers select AirAsia when the first choice was made due to its price competitive advantage. Have a competitive advantage of low prices not only help develop mew markets, also can expand the existing market demand. Link to SWOT analysis method, the price is the competitive advantage of AirAsia. The main competitor MAS raised price when the price of global crude petroleum increased in 2008, while the AirAsia promised to maintain fares in order to ensure this decisive competitive advantage. They successfully used the negative factors to create opportunities for themselves, succeeded in raising its own brand image and increase consumer groups. However, after entering in 2009, the global economy was influenced by the U.S. economic crisis, crude petroleum price dropped. Low-cost airline also be affected by the impact of overall market decline, but the AirAsia’s characteristics low price much more accord with the needs of people reducing costs, instead to be an opportunity to expand their