video in a standard format. Web feeds benefit publishers by letting them syndicate content automatically. They benefit readers who want to subscribe to timely updates or aggregated information from various sources.
A recent survey revealed that 7 out of 10 business marketers do not consider RSS feeds in their campaigns. However 71 percent of technology buyers reported using feeds
W.W. Grainger Inc.,a distributor of facility maintenance supplies, provide RSS feeds on its Web site supplylink.com to help maintenance professionals identify and solve facility issue such as security, productivity,and energy efficiency. The site features industry articles and resources as well as information on new products that Grainger has recently added.